It’s Time! The Washington State Fair Website

fair_logo

The Puyallup Fair has a new name and a new look for 2013: The Washington State Fair at www.thefair.com. This past Friday the fair, honored as the largest fair in Washington, kicked off its 113th year.

The fair has been a long-time client of ours. We started the transition to the new website over two years ago, by first completely re-engineering the content management system to support the new features for 2013. The team took a long-term approach, designing a built-to-last foundation on the Ply CMS that can handle the more than two million website visitors we see every year.

After several months of researching, sketching, and designing, we came up with a look and feel that captures the complex set of brand attributes. Nostalgia meets hi-tech, and where CeeLo Green meets Trace Adkins. We know our users well — they come to the fair with mobile-in-hand, so a fully-responsive solution was a must-have.

The result was a new online presence that is turning heads and proving to be a valuable asset in positioning The ¬†Washington State Fair as one of our state’s most treasured landmarks. Our strategy was to focus on a new King County demographic by making emotional connections that provide a sense of history while assuring new visitors that this is a place where great memories are made.

 

Washington State Fair Website

 

We have already seen a 30% increase in website traffic in just the month of August alone, and we’re expecting to break all traffic records we set in past years. There’s still two full weeks, so get your tickets now.

In our next post we’ll showcase The Fair Mobile App, so stay tuned.

Posted by on September 8, 2013 with 2 comments so far

2 Comments

  1. Great work everyone! keep rocking. ;)

    Comment by Jess on September 10, 2013 at 1:19 pm

  2. Way to go PLY team! Loving the new Fair site. Exciting to see the a responsive design and the implementation of the interactive fairground map (yeah!). Impressive work.

    Comment by jay on September 13, 2013 at 10:49 am

RSS feed for comments on this post

Leave a comment