Not One, Not Two, but Three International Design Awards: We’ll drink to that.

2012 WSWC Creative Awards

What does it take for a small firm to win three industry awards in one year? According to the people behind the Davey Awards, it’s being a “Creative David” who can defeat the neighborhood Goliaths with powerful ideas. For Ply Interactive, it’s working with our friends at the Washington State Wine Commission.

Rick Small, co-owner of Woodward Canyon, remembers his first award vividly. “I entered my first Riesling into the Pacific Northwest Enological Society’s competition in 1982 and got a bronze medal. I was so happy to get that, to have others recognize that I had made a commercially acceptable wine.”  Small is featured in the WSWC Groundbreakers series as one of 25 Washington State’s wine industry veterans who collectively helped transform the Washington State Wine Industry into the second largest premium wine producer in the United States – from a David into a Goliath.

Both websites and wine are evaluated by their users for excellence. While wine is judged by its appearance, bouquet, swirl and taste, website design is judged by factors like visual design, structure and navigation, functionality, technology, interactivity, content and copywriting. If the overall experience of the user is delightful, intuitive and effortless, the result is a trio of international industry awards.

We’ll drink to that! (Washington State wine, of course.)

 

About the Awards:

SILVER – W³ AWARD – Receiving over 3,000 entries, The W³ Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.

SILVER – THE DAVEY AWARD – The awards are judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising and marketing firms.

BRONZE – THE SUMMIT CREATIVE AWARD – This year the competition received over 5,000 entries from 22 countries and was judged by a panel of 16 creative professionals from eight countries.

 

Washington Wine Website:

Posted by on December 12, 2012 with no comments yet

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