Is SEO important anymore?

SEO_2

Search engines have become savvier and the usual SEO tricks don’t work so well anymore. I guess one could see this coming. All the trickery to rank higher in internet searches seems not to be making a lot of sense anymore. Experts say that we’re back to the essence of content: how well is produced and how really relevant it is.

Let’s look at some ways to stay relevant and visible these days:

 

FACEBOOK & TWITTER

I think everyone noticed the huge amounts of conversation going on everyday, all the time, on the web — specifically on Facebook. Asking friends and family for recommendations on a myriad of things has never been easier, and many use that instead of search engines to find information.

Twitter is another huge conversation going on all the time. It’s really easy to search and find real-time information, because most of the time people are in-loco, posting away what they’re seeing, hearing, experiencing (once I saw tweet from a friend that said: “napping on the beach”). So twitter to me is the closest thing to being live where those people are (it’s really almost real-time). It sort of has a lot of user-research potential because people share so much of what they’re thinking just about anything, including perhaps, your product. Pay attention on what they’re saying and collect your data.

Also, answering questions about your company’s area of expertise is too a good way to put out there relevant information that has a practical use, and then slowly build a reputation on expertise in your area.

 

SOCIAL BOOKMARKING

  • Add social bookmarking links to your website to encourage visitors to promote your pages for you.
  • Set up accounts on the major social bookmarking sites (DiggRedditDeliciousStumbleUpon), as well as any sites specific to your niche.
  • Remember it’s about being visible in the right places (i.e., places where people connect and exchange valuable recommendation and referrals).

 

BLOG ROUNDUP AND SHOWCASES
This is weeded through useful information that people use as a reference for a long time. Also good is to produce content that can be added to other’s blog roundups and showcases; this type of content is more focused, more specific (the opposite of roundups), like for example, reviewing or explaining in detail how one of your products work. Another blogger can use that on a roundup of similar products and refer to your site.

 

WHAT ELSE?
Consider having ads or content on the sites that are the lead on your industry, or where you know people tend to go first to get the types of product you sell. This will address the case when people already have their favorite sites they go back over and over again and aren’t likely to change that behavior (like Craigslist, or Amazon.com).

Keep in mind searchers have become much more savvy in the last 5 to 10 years. They tend to search with more specific words and long phrases, which still can yield a pretty long list of results. Rather than trying to keep up with the search engine game, shift your focus of attention to the areas of connecting, networking, referral links, recommendations. It’s less about randomness and more about relatedness (in a way, since the world is the world, wasn’t it always about that?).

Information-heavy websites can probably benefit from a good SEO plan (but keep pairing that with relevant quality content). Finally, industries that relate to subjects where more privacy is required might also benefit from good SEO, since in that case, people might prefer to more anonymanously search for a subject, rather than ask a friend on Facebook.

 

SHARE WITH US?

What have you learned from your SEO experience? Is it working for you, have you moved on to more effective content strategy planning? We would love to hear you thoughts!

Posted by on August 8, 2012 with one comment so far

1 Comment

  1. Quality posts is the main way to attract the users to go to
    see the website, that’s what this website is providing.

    Comment by dr Drum on December 4, 2012 at 7:58 am

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