Washington Wine Month Microsite


It’s a fun time every year in March when dozens of Restaurants, Wine Shops, Winery Tasting Rooms, and Hotels join the Washington State for Wine Month: a full month of promotions and discounts every day.

With hundreds of promotions available, Ply was tasked with the UX design and development of the Washington State Wine Month microsite. We worked hard to produce a portal that helped users quickly find the promotions they were interested in an organized and intuitive manner.

But we also catered the microsite to the explorers —  through multiple search fomats such as by venue type or name, by date or day, by week, by featured promotion. It was a challenge; but after much wireframing we strategized a way to add so much functionality to such a small portal.

We show below that whichever search-mood a user comes to the Wine Month microsite she will find a search format that will fit that immediate need!


An easy-to-use but robust calendar gave visitors quick access to the hundreds of wine promotions available. Meanwhile, a neat calendar widget on the homepage helps narrowing down users’s daily picks for the current week.


The promotions submission process was designed and developed to make it easy for businesses to add their promotions. Powered by the Ply CMS and careful UX design, neatly organized forms make content entry a walk in the park.

In addition, our creative team worked closely with our developers to ensure that this microsite would give administrators an streamlined way to update the site while maintaning of all its design intact.


On the homepage, a Featured Promotions functionality enriches the experiences with daily suggestions while strategically allows fair visibility to all partipating businesses, all hoping to catch the wine lovers attention during this month event.


Check it out at www.washingtonwine.org/winemonth. There’s still half of the month left to go fetch some good ol’ Washington wine.

Oh, and Washington Wine Month ends with Taste Washington – Seattle’s Wine & Food Weekend happening on March 31st and April 1st. Tickets are available online or at any of the listed retailers on the Wine Month microsite.

Posted by on March 16, 2012 with no comments yet

Leave a comment