Analog for a day

As a team, we decided this year we would not send our clients a card. Nope. We were hungry for something else. A chance to use our hands perhaps? Or just drink beer.

One of us (Karina, our Art Director, with the funny hat) has access to — let’s put it this way — some of the greatest and latest technology [of the 19th Century].

Well, who knows us knows we’re hooked into technology. And there’s nothing like resorting to new technologies to challenge the brain, and next — boom! — come up with something brilliant, right? So, why not, we asked ourselves.

Excited, we embarked on this adventure. Some with said beers in hand, others armed with their Ikea aprons.

Jonathan, inking the Peerless Press with red, while… sipping beer.

Here’s what we did: we got part of the troupe into the Miss Cline Press shop (owned by the funny hat lady mentioned above) where we letter-pressed by hand, by foot, the words JOY and PLY onto 100% cotton coasters. It was no small task, but, hey, the best only for our clients.

That’s right: wood type below!

We hope that, in 2012, when our dear clients drink their favorite drink — tea, coffee, water, booze, or whatever their poison is — they will think of us, with joy, and remember these images of challenge, struggle and success; and perhaps also chuckle (ok, laugh) at some of us wearing Ikea aprons, or funny hats (hey, ink on your hair is no joke, besides, that studio has no heating system!).

After this neuron-bending hand-foot-brain-coordination experience, we wondered if we could apply that to code. You know, coding backwards, like the printers do in letterpress… Stay tuned for this additional skill on our part; or call Aaron, he might have figured it out by then. Kidding, of course.

We really, really hope our clients enjoyed our humble work made with our own 14 hands. Well, only 10 hands were there. Somebody needed to stay and stir the ship while others mess with so-called modern technologies.

All in all: the coasters were printed from antique wood type on two turn-of-the-century (the other century) iron presses, operated completely manually. PLY was “blind embossed”, so no ink, just the weight of 2 tons of iron. JOY was printed with linseed ink oil (just like Gutenberg used to do) in a carmin red color. All in 100% cotton, for the most fine, sexy feel.

God bless DENNIS GRAY, our Director of Software Development, who’s not seen in action because he was holding the camera that produced most of these marvelous photos and the video below:

See more photos on Flickr ยป

Posted by on January 5, 2012 with no comments yet

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