Socia Media ROI

blog_image_social-media-roi.jpgHere’s an interesting graph on Social Media ROI — something not always easy to compute.

A few worthy highlights from looking at that graph:

  • Facebook is the activity with highest ROI right now.
  • YouTube is the medium companies plan to increase marketing use most.
  • Over 80% of companies are using social media to recruit (talent and not only customers), and 64% find it highly successful.
  • Businesses plan on increasing their budgets for social recruiting by 55% in 2011.

The diagram also mentions that if you’re planning to incorporate more social media into your marketing plan, a helpful step is to define your key objectives, such as:

  • Short-term sales
  • Engage existing customers
  • Brand awareness
  • Complement promotional campaign
  • Encourage word of mouth
  • increase searchability
  • Spread news and important information about your business
Posted by on November 7, 2011 with one comment so far

1 Comment

  1. Also, never underestimate the value of a great publicity stunt to stir up the social mediums. Remember Oprah’s “giving away 300+ cars stunt”? It was crazy how often that was talked about. I’m TALKING ABOUT IT RIGHT NOW!

    Comment by Tim on November 11, 2011 at 3:35 pm

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