The Puyallup Fair is now mobile!

blog_image_fair_mobile2.jpgIt’s the last weekend for the Puyallup Fair. Have you been? Did you know it is the largest single attraction held annually in the state of Washington and it keeps growing every year? To cater to the over 1 million visitors, The Puyallup Fair & Events Center decided was time to extend its Webby Award nominated site into the mobile arena.

To meet the task, Ply designed the mobile site to seamlessly integrate its content with the existing web site giving The Fair an easy way to control the content using the Ply CMS tool. As a result, fairgoers on the way to or at the Fair can now check for directions, event information, general info about the fair, discount information, as well as get information on how to buy tickets.

Ply architected The Fair mobile site much like the main site, using landing pages for the primary sections. From the homepage, the user has one-touch access to areas such as the Puyallup Fair, the Spring Fair, Concerts, and Rodeo.

Providing integration with social media was also important to The Fair. To address that, the footer offers social media connectivity in the form of Facebook, Twitter, and Email sharing. Similarly, on each concert page the user can “like” or “attend this event”, as well as buy tickets.

Here are a few interesting facts about this big event.

  • It is the largest single attraction held annually in the state of Washington.
  • It ranks in the top ten largest fairs in the United States.
  • It hires over 7,500 employees each September during the Puyallup Fair.
  • Their web site receives 1.5 million unique visits and over 6 million page views.

The Fair is happening right now! Go check it out; online, or in person, and don’t forget to bring your mobile phone!

Visit The Fair at:
www.thefair.com

Posted by on September 21, 2011 with one comment so far

1 Comment

  1. Nice work gang. Looks good — simple and effective!

    Comment by Sam Skjonsberg on September 21, 2011 at 1:29 pm

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