Thin is in.

Jeffery Zeldman wrote an interesting article that reminds me why PLY has focused on staying small, focused and nimble.

Bad times are hard on overweight companies and over-leveraged start-ups, but can be kind to freelancers and small agencies. Clients who once had money to burn and big agencies to help them burn it suddenly consider the quality of work more important than the marquee value of the business card. Fancy offices and ten people at every meeting are out. A close relationship with an individual or small team that listens is in.

Read the full article here.

Posted by on January 28, 2009 with no comments yet